Connect, influence and grow
When people and companies think about sharing their story, many still think about it in conventional ways. Here's the angle, push it out in a press release. Here's what I'm selling, make an advertising campaign. But we now live in a world where we are all connected, yet our customers can be harder to pin down. Audiences are fragmented and segmented. It can be hard to know where to start.
Which is why we're committed to storytelling with purpose, with the focus on influence. Major news outlets might sway public opinion your way, but one meeting with a key decision maker can resolve an issue. An advertising campaign will get the phone ringing but it might take just one tweet from an influencer to spark your company's growth. At Apiro Consulting, our strategies are based on doing whatever it takes to get results - exploring all options and opportunities for our clients.
Looking for podcast services? Visit our podcast company, Apiro Media.
Andrew Montesi, Managing Director of Apiro Consulting, is a full-stack marketer, media producer and entrepreneur with a career that has extended across sport marketing, professional services, social enterprise and TV news.
Andrew uses the power of high quality content to build personal and company brands, focussing on channels such as podcasting, influencers, blogging, video and design.
Andrew has worked with lawyers, financial advisers, start ups, sporting organisations, member associations, political candidates, schools, education professionals, retailers, property developers, manufacturers, entertainers and business consultants.
He has led and managed projects with teams across Adelaide, London, Boston and Ho Chi Minh.
While Andrew’s foundations are in media and content marketing, he has strong skills in branding, social and digital marketing, business development and company operations. This broad knowledge enables him to offer strategies and advice that encompass the full marketing mix.
Andrew hosts and produces a business and personal growth podcast, Rooster Radio, where he interviews ‘interesting people doing amazing things’ in entrepreneurship, leadership, health, politics, technology, hospitality and more. The podcast has a five star iTunes rating and has partnered with media outlet, InDaily.
Andrew was a co-founder of startup TalkLife (based in London), a global social network collaborating with Microsoft Research, Massachusetts Institute of Technology and Harvard University on world first youth mental health insights.
Previously he was a television sport reporter and producer at 9 News, after starting his career in the Adelaide Football Club's communications department.